Structured data (schema markup) is one of SEO’s most underrated tools. It adds context to your pages, helping Google display them with enhanced visuals like star ratings or FAQs.
1. What Schema Does
Schema translates your content into machine-readable data. When Google understands your content type — blog, product, review — it rewards you with richer SERP features.
2. Popular Schema Types
- Article Schema for blogs
- FAQ Schema for collapsible results
- Product Schema for eCommerce
- LocalBusiness Schema for map listings
3. Implementation Made Simple
You can add JSON-LD manually or through plugins. Always validate your markup in Google’s Rich Results Test tool.
At BrightStack, we integrate structured data into every site we build — because great content deserves to be seen (and clicked).
